The Creative Team
March 5, 2018
Why do we choose to engage in charity projects or to focus on important causes? Because we want a more beautiful world, but beauty can not exist without kindness.
We choose to show our collections or to create special pieces for the theme of the event and thus draw everyone’s attention to remarkable stories and show that no matter the gravity of a subject, we can enjoy the beauty of fashion together.
Our involvement in projects such as Atipic Beauty supported by The Pretuieste Viata Foundation came natural complementing the life philosophy of our two designers Aida Lorena and Ramona Lazar.
Along with friends such as Cosmina Pasarin, Alin Galatescu and Andreea Marin, we develop projects that combine beauty with goodness and that show a deeper side of fashion.
Your appearance can bring a smile on the face of loved ones so we see the whole process of feeling beautiful as a real therapy for those in need.
We invite you to discover the photo gallery that best illustrates how we choose to mix charity with beauty!
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Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.