Why do we choose to engage in charity projects or to focus on important causes? Because we want a more beautiful world, but beauty can not exist without kindness.

We choose to show our collections or to create special pieces for the theme of the event and thus draw everyone’s attention to remarkable stories and show that no matter the gravity of a subject, we can enjoy the beauty of fashion together.

Our involvement in projects such as Atipic Beauty supported by The Pretuieste Viata Foundation came natural complementing the life philosophy of our two designers Aida Lorena and Ramona Lazar.

Every charity project we are involved in is a creative challenge, gives us the opportunity to give happiness to those who need a moment of beauty in their lives.

A deeper side of fashion

Along with friends such as Cosmina Pasarin, Alin Galatescu and Andreea Marin, we develop projects that combine beauty with goodness and that show a deeper side of fashion.

We all know how much your mood can change with the help of a beautiful dress or a smile.

Your appearance can bring  a smile on the face of loved ones so we see the whole process of feeling beautiful as a real therapy for those in need.

We invite you to discover the photo gallery that best illustrates how we choose to mix charity with beauty!